Russia steps up for its greatest sporting challenge

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Having bagged rights to the 2018 World Cup, Russia must spend billions to get its infrastructure up to Fifa standards. However the legacy and possible gains are unlimited, as BTN finds out.

If Sepp Blatter’s Fifa presidency will be remembered for one thing it will be his eye for taking the World Cup to untapped markets.

Russia is lucky in that South Africa’s World Cup was such a success – the assumption by Fifa Executive Committee now is that Russia is also capable of hosting a World Cup.

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